Thursday, 25 October 2007
Web 1, 2 and 3.0!
From Times online, an article about the future of Internet; according to some people in Silicon Valley, after Web 2.0 we will have Web 3.0.
Nova Spivack is an evangelist of the next phase of the web's development - what Silicon Valley, with its expansionist zeal, has taken to calling Web 3.0, or 'the semantic web'.
If Web 2.0 was all about harnessing the collective intelligence of crowds to give information a value - lots of people liked this story so you might too (Digg.com), people who like Madonna also like this artist (last.fm), lots of people linked to this site so that makes it the most relevant (Google's basic PageRank algorithm) - then Web 3.0 is about giving the internet itself a brain.
For those still a bit lost, Mr Spivack, the founder of Radar Networks, a leading Web 3.0 company, says it's useful to think about the web's development in ten-year cycles.
"We have had the first decade of the web, or Web 1.0," he says, which was about the development of the basic platform of the internet and the ability to make huge amounts of information widely accessible, "and we're nearing the end of the second decade - Web 2.0 - which was all about the user interface" and enabling users to connect with one another.
"Now we're about to enter the third decade - Web 3.0 - which is about making the web much smarter."
"Are we officially in a bubble yet?" one of the conference moderators asked, repeatedly.
No one was willing to answer. In the meantime, the vast sums of money to be made and the new services to change people's lives, radically and everywhere, were both things to be celebrated.