Saturday, 27 October 2007

São Paulo: living without ads

An interesting article from canadian magazine Adbusters reminds us of "São Paulo: the first city outside of the communist world to put into effect a radical, near-complete ban on outdoor advertising. Known on one hand for being the country’s slick commercial capital and on the other for its extreme gang violence and crushing poverty, São Paulo’s “Lei Cidade Limpa” or Clean City Law was an unexpected success, owing largely to the singular determination of the city’s conservative mayor, Gilberto Kassab."

Since January 2007 every billboard, every neon sign, every bus kiosk ad and even the Goodyear blimp have been suddenly illegal.

"While it’s unclear whether this cleanup can be replicated in other cities around the world, it has so far been a success in São Paulo: surveys indicate that the measure is extremely popular with the city’s residents, with more than 70 percent approval."

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