Thursday, 4 March 2010

Interview with Revo - part 1 of 2

Revo is a new radio manufacturer based in Scotland; in Revo official site they describe themselves saying "Revo Technologies Ltd is a privately owned designer and manufacturer of award-winning digital radio products for the DAB, DAB+, HD and internet radio platforms".

David Baxter is the CEO and agreed about an interview about digital radio (DAB, DRM), switch off of FM and similar topics.

1) When was Revo created and by whom?

I founded Revo Technologies Ltd in the summer of 2006.

2) How many people work at Revo?

Revo has a staff of 12 people based in Lanark, Scotland.

3) How many radio did you sell in a year?

We are a relatevely small (but growing) manufacturer, in 2009 we sold just over 50,000 radios.

4) I see that you don't have a distributor for USA: why? Do you have any plan to make radio for USA for the future?

Generally speaking, the USA is a difficult market for a small European brand to penetrate. It's geographically large, and the selling "culture" is more different than you would imagine. There have also been other barriers such as the economic situation in the USA over the last 18 months. This made U.S. retailers nervous about trying new things. Also, there hasn't been as much of an appetite for digital radio/internet radio in the USA as you would expect. We have only very recently appointed a small independent distributor to handle Revo in the USA. We believe that this is the best approach for the moment.

5) Some people blame the manufacturers for the failure of digital radio: what do you think about it?

I think that it's difficult to blame the manufacturers. In markets where a transmitter infrastructure has been put in place, and unique programming exists, digital radio has been a success. Without these things, there is little that a manufacturer can do.

(to be continued)

UPDATE: 11 march 2010 - second part of interview

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