Commercial radio is dead: Why CBS Radio's K-Rock format switch in New York won't make a bit of difference in fight against technological irrelevance
There’s something wrong with CBS Radio’s press release announcing the launch, complete with silly “countdown,” of 92.3 Now FM in New York City, a contemporary hit radio station that will replace K-Rock on Wednesday, March 11, at 5:00pm. (Contemporary hit radio, in plain English, means garbage pop songs, distinguished by their use of auto-tune and use of lowest-common-denominator song-writing.) CBS Radio Senior Vice-President of Something or Other, Don Bouloukos, is quoted in the release as saying, “Our assets in the country’s No. 1 market include among them the best known brands in the business. From the most listened to news and sports stations in the country, to the classic sounds of WCBS FM and the adult contemporary styling of Fresh 102.7, CBS RADIO offers something for everyone in the market – including young adults who are using the radio to discover today’s most popular music as featured on 92.3 NOW FM.” [Emphasis added, obviously.] And that, friends, is why the radio business, as we know it, is truly doomed. No, Mr. Bouloukos, young people are not turning on their radio to discover new music; they’re certainly not sticking around through the commercials to listen to new music on a radio station. No, sir, that’s what the Internet is for, and that’s why your business has no future. [...]
how do people discover new music in the year 2009?
[...] They’re not listening to the radio, sitting through commercials, waiting for the marble-mouthed DJ to say, “Hey, here’s [Cool New Band].” Yes, we know. We heard about [Cool New Band] two weeks ago via Twitter/Facebook/MySpace Music/whatever. Thanks for trying to remain relevant, though!
Now, I still think radio, as a medium, isn’t dead yet. Plenty of people listen to talk radio, whether it’s of the comedy variety à la Opie and Anthony, of the political variety à la Hannity or Rush, or of the sports variety. (My God does sports radio delve into minutia!) Radio is great for news, too: nothing wrong with listening to the headlines while you’re stuck in traffic on the BQE. But this idea that CBS Radio, and others, cling to, that commercial music radio has a future, that people still seek out commercial radio to listen to new music, is laughably outdated.Click here for the full article and all the comments
Remember the Top 40 radio wars of the 60s? Well, they're back. CBS Radio announced Monday (March 9), it plans to ditch K-Rock on WXRK-FM in New York for Top 40, challenging Clear Channel Radio's Z100 (WHTZ-FM). Called "92.3 NOW FM," the Top 40 station will launch Wednesday, March 11 at 5 p.m. playing the hits that appeal to an 18-34 year-old listener.
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