Top 2008 brands

1901 Coca Cola calendar

Interbrand announces the 2008 best global brands, they listed the top 100. Here you can see the top 10 (i added the year):

Brand - year - 2008 brand value $ mil - country of origin

1 Coca-Cola - 1886 - 66,667 - USA

2 IBM - 1924 - 59,031 - USA

3 Microsoft - 1976 - 59,007 - USA

4 GE (General Electric) - 1878 - 53,086 - USA

5 Nokia - 1865 - 35,942 - Finland

6 Toyota - 1937 - 34,050 - Japan

7 Intel- 1969 - 31,261 - USA

8 Mc Donald's - 1940 - 31,049 - USA

9 Disney - 1923 - 29,251 - USA

10 Google - 1998 - 25,590 - USA

the first british is
27 HSBC - 1865 - 13,143 - UK
the first italian is (actually today Gucci is owned by french PPR)
45 Gucci - 1921 - 8,254 - Italy

year means the year when the name was adopted

in the press release we can read:

Coca-Cola (No.1) remains the best global brand for the eighth year in a row. Yet, a notable shift in this year’s rankings was made by IBM, which took over the No. 2 position from Microsoft (No. 3). Google also moved into the top 10 brands, at No. 10, after ranking at No. 20 in 2007.

It's possible to download the full report (pdf file, 85 pages)

The brand Google: in 10 years from nothing to number 10!! It would be interesting to know how much money the corporations spent for advertising. How much money has Coca-Cola been spending since its foundation?